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The iPhone 11/Pro made up almost 70% of US iPhone sales last quarter

The iPhone 11/Pro made up almost 70% of US iPhone sales last quarter
The iPhone 11 and iPhone 11 Pro

The iPhone 11 series has reportedly been selling better than its predecessor and the market data gathered by Consumer Intelligence Research Partners (CIRP) suggests this is especially true in the United States.

The iPhone 11 alone accounted for almost 40% of sales


Between the months of October and December 2019, Apple’s iPhone 11 lineup accounted for a combined 69% of all US iPhone shipments. The standard iPhone 11 model led the way with an impressive 39% of sales while the iPhone 11 Pro and Pro Max followed with 15% each.

To compare, the iPhone XR and iPhone XS devices accounted for a slightly smaller combined share of 65% twelve months earlier. This result was boosted by strong launch demand for the iPhone XR, which arrived in October rather than September. 

The iPhone 11 wasn’t able to benefit from such a boost during the final quarter of the year but it certainly appears as though the lower pricing and dual-camera setup have helped sustain demand after release quite successfully.

As for the remaining 31% of iPhone sales in the US, this was split between Apple’s older devices. The iPhone XR proved to still be in strong demand with an impressive market share of 18% throughout the quarter.

The iPhone 8 and iPhone 8 Plus, on the other hand, accounted for 13% of all shipments. Unsurprisingly, it was the smaller device that proved most popular with 8% of the market compared to the larger model’s 5%.

Apple's average selling price dropped by $30


The distribution of iPhone sales and the important pricing adjustments Apple introduced upon the arrival of the iPhone 11 series has reportedly affected the company’s average selling price negatively. 

CIRP estimates the average retail price of iPhones throughout the fourth quarter at $809, down from a peak of $839 just twelve months ago. Also impacting this figure is the slowing trend of purchasing higher storage capacities.

It’s believed that around two-thirds of iPhone 11 Pro and iPhone 11 Pro Max buyers purchased the base 64GB models, with the remaining third of customers opting for more expensive configurations. In previous December quarters, over half of buyers have opted for increase storage capacities. 

On a more positive note for Apple, the latest numbers do reverse a downward trend during 2019 which saw the average selling price reach just $783 during the third quarter.

The iPhone 9 could shake things up in Q2 2020


The share of iPhone sales is unlikely to change much in the near future but the same can’t be said about the second quarter of 2020. That’s because Apple is expected to launch the iPhone 9 in late March. 

The arrival of this particular device should coincide with the discontinuation of the iPhone 8 and iPhone 8 Plus. Demand for the former will be transferred over to the iPhone 9 but the latter’s market share could be split between the iPhone 9 and iPhone XR due to the size difference. 
 
What could make the iPhone 9 an even bigger success, however, is its lower price and upgraded internals. After all, Apple is going to be targeting users of the iPhone 6 and iPhone 7 which, despite their age, still account for a pretty large portion of the active installed base.

If everything goes to plan, the iPhone 9 could temporarily become one of Apple’s best-selling devices, although demand is eventually expected to die down.

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37 Comments

21. Bogdan88

Posts: 10; Member since: Jan 03, 2016

Big battery effect.

16. meanestgenius

Posts: 23174; Member since: May 28, 2014

One has to give credit where credit is due. Apple has released some incredible smartphones this time around. One of the best releases of 2019, no question. Definitely top 5. These are definitely iPhones I would feel completely comfortable with using as my primary smartphone. Kudos, Apple.

25. Vancetastic

Posts: 1979; Member since: May 17, 2017

You Apple fanboy you. LOL.

28. meanestgenius

Posts: 23174; Member since: May 28, 2014

Lmao! I’m sure some people will actually believe that I am instead of seeing my comment for what it is, which is me giving props when props are due.

32. Vancetastic

Posts: 1979; Member since: May 17, 2017

You're either for us, or against us. Ha!

7. CTHR100

Posts: 36; Member since: May 12, 2017

I'd be very curious to see other firms reporting on this. Due to the fact that huaweii and Samsung are still reported to have sold more devices then apple. The USA isn't a huge market in consideration of sales, however it is large enough that these numbers don't seem correct

10. midan

Posts: 3300; Member since: Oct 09, 2017

What you try to say? This the only quarter in a year where Apple could be number one in sales. They have done it already. It might happen again. Based on Huawei bad end of the year Apple is very likely atleast in second place after Samsung for the Q4.

13. meanestgenius

Posts: 23174; Member since: May 28, 2014

Huawei sold over 240 million smartphones for the 2019 year, so unless Apple has topped that, it’s unlikely they’ve taken the #2 spot globally.

18. midan

Posts: 3300; Member since: Oct 09, 2017

That's why i said Q4!! This article is about Q4 not year sales.

22. meanestgenius

Posts: 23174; Member since: May 28, 2014

The Q4 sales of Apple won't be enough to surpass Huawei either!! (I only added the exclamation points to show you how ridiculous it looks adding them when it's totally not necessary). Sorry, but not sorry to burst your bubble.

27. Vancetastic

Posts: 1979; Member since: May 17, 2017

You Apple hater you!

29. meanestgenius

Posts: 23174; Member since: May 28, 2014

Lmao! You know that’s how the Apple diehards will see it.

14. cevon3239

Posts: 259; Member since: Jan 01, 2020

Before Huawei was banned, they had already sold over 200M ddvices. Apple likely sold less than last year. One quarter of good holiday sales, isnt the end all. There are 4 total quarters. Apple Q1 covers the holiday and we expect sales up because of all the freebie and black friday and cyber monday deals. After that, every quarter they drop until next model. You saying at leastv2nd place? As if Apple will ever sell mlm more phones than Samsung. Which is never going to happen u less Samsung somehow loses 40% sales in a year.

19. Vokilam

Posts: 1503; Member since: Mar 15, 2018

Are we talking about only devices of $750 and up or all the cheap junk too?

23. meanestgenius

Posts: 23174; Member since: May 28, 2014

Inexpensive smartphones aren't necessarily junk. They are often almost as capable as expensive flagships, especially as of late.

26. Vancetastic

Posts: 1979; Member since: May 17, 2017

I can attest to this. This "cheap junk" narrative needs to go away.

30. meanestgenius

Posts: 23174; Member since: May 28, 2014

Exactly. Midrange smartphones are so capable now, it’s getting harder and harder to justify paying the high price tag of some of these high end flagships.

31. Vokilam

Posts: 1503; Member since: Mar 15, 2018

That’s fine. But that wasn’t the point of my argument. All I’m saying is the reason Samsung and Huawei are reporting those numbers is because their lineup includes sub $250 phones. And that feeds the majority of sales because of hugely populated third world countries like China, India as well as the rest of third world Easter Europe, South America and Africa. Apple does not sell sub-$250 phones. When others compare shipment numbers that neglect to say that most of those are made up of not cheap, but very cheap models, possibly even flip phones. This fact is underlined in ASP (average selling price) numbers, where Samsung ASP is around $250 last time I checked. That means for every $1000 Galaxy they sold at least nine $150 phones to get a $250 ASP. Vance and Meanest, out of all people you have to understand this. Imagine Apple did have a new model released at least once a year that they sold for $200? If their XR/11 models are selling like hot cakes.

33. Vancetastic

Posts: 1979; Member since: May 17, 2017

Your comment indicated that anything under $750 was cheap junk. Sounds like you didn't mean it that way, but read it without thinking about it, and you'll see what I mean.

34. meanestgenius

Posts: 23174; Member since: May 28, 2014

You literally said “....or all cheap junk too?” That sure does look like it was at least part of the point of your argument. Flip phones aren’t included in smartphone numbers, unless it’s a flip phone running a smartphone OS, like Samsung’s flip phone running Android. We understand what you’re saying, but you need to understand what we are saying concerning what you typed. We can imagine if Apple sold a $200 smartphone, but it won’t happen. Apple is to greedy for high profit margins, and if they actually did do it, they would not want to sell it at a loss. That means it would be the worst built, have the worst camera, the weakest processor, out of any smartphone. Not just iPhone, ANY smartphone. It therefore would not be able to compete with Androids in that same price bracket from the like of Xiaomi, and some others.

37. cevon3239

Posts: 259; Member since: Jan 01, 2020

Is that why Apple made cheap junks like the iPhone SE, 5C, and XR? Those are cheap junks too when you consider it cost Apple $250 to make them. Show me a phone that Samsung makes for $200 and retails for $750+? They have none. With Apple you pay more because, people are dump enough to pay more.

5. midan

Posts: 3300; Member since: Oct 09, 2017

” It’s believed that around two-thirds of iPhone 11 Pro and iPhone 11 Pro Max buyers purchased the base 64GB models, with the remaining third of customers opting for more expensive configurations. In previous December quarters, over half of buyers have opted for increase storage capacities.” People starting to understand that nowdays you really don’t need that much space? Since the Pro came i’ve had average 20GB free space and i already have a lot of stuff on my phone.

12. cevon3239

Posts: 259; Member since: Jan 01, 2020

No! The 64GB is simply cheaper, that is why it sold more. You have zero idea how much space someone may need. Also, why pay Apple an additional $150 to get more storage when other storage media with equal or more space will cost less? Common dude, think outside the RDF.

15. Vokilam

Posts: 1503; Member since: Mar 15, 2018

I disagree. My iPhone (and previous android phones) were setup to offload photos I took to my PC automatically when my phone connects to WiFi, deleting these photos in the process but only keeping the ones I marked favorite in the camera roll. I have huge games like RR3, PUBG, DriftX and DriftX2, photoshop with all the projects, and music on my 64gb phone. I’m only using about half the storage at anytime. Biggest storage consumption are videos and photos you take - and I hate a cluttered phone, so honestly myself and everyone I know are set up the same way - it’s so convenient. Furthermore, if by any chance you need a photo to video or even a movie you have stored on your pc - NAS is literally an unlimited free storage cloud. Yes we do think outside the RDF. Paying for extra storage or even an SD card is a waste of money. Welcome to the future.

20. midan

Posts: 3300; Member since: Oct 09, 2017

Photos doesn't take that much space either, for example i have 3329 photos and 54 videos and they take 10,69GB. And i'm not even using feature where full size photos and videos goes to cloud and only smaller stays in device. iOS have very good space saving features. You can delete not used apps, you can easily delete big attachments for example if you send someone a big file or got it, but forgot it you can now see these from same place. It's basicly the videos and movies which takes all the space, or very big music library, but i think most people nowdays stream their music and movies and series too. So if you don't take lot of videos or needed to store them on your phone you will have plenty of space for use even when you have 64GB storage. "Paying for extra storage or even an SD card is a waste of money." Exactly

35. cevon3239

Posts: 259; Member since: Jan 01, 2020

I dont want to store my data on someone else computer, when I have my own. Paying for cloud storage is totally stupid. Right now, i have videos and photos that total, more than 3TB of space I can by a 3TB drive at Target for $99 vs paying Apple or anyone more than $120 per year. What happens when you don't have connection? Look how many people lost data on cloud options like Mega. If that's your future you can have it. Paying for an sdcard is a waste of money? Maybe in your bubble bit not in the real world.

17. midan

Posts: 3300; Member since: Oct 09, 2017

"No! The 64GB is simply cheaper, that is why it sold more." It was cheaper year ago too ;) "You have zero idea how much space someone may need." Overally i kind a do. That's why i'm not surprised to see this. It's not surprising to see that people noticed that they bought way too much storage for their needs.

24. Vancetastic

Posts: 1979; Member since: May 17, 2017

My wife has used up over 100 gb on her XR. She's a teacher, and has lots of teaching related apps, photos and videos. 64 gb is clearly not enough for her or other people. So, you "kind a" don't know.

36. cevon3239

Posts: 259; Member since: Jan 01, 2020

What you say is only true of a small minority of people. People by the lowest storage option simply because it's the cheapest model. Period. I cant even count how many times I watch people with phones try to snap a photo and their little 16GB. 32GB and 64GB iPhone or iPad, says it's out of space. My 512GB Note 9 cost me about the same as a 128GB iPhone. Paying more any getting less is simply for dummies.

4. OneLove123

Posts: 1347; Member since: Aug 28, 2018

I got my 11 for free.
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